Celebrating Excellence in Maternity and Parenting Care
At The Honest Midwife Awards, we pride ourselves on a fair and transparent evaluation process.
Here’s what sets us apart:
Free to Enter
Our awards are completely free to enter, ensuring accessibility for all brands, big or small. This allows us to focus on what truly matters—finding and recognising the best products for new and expecting mothers.
Expert-Led Evaluation
Our evaluation process is spearheaded by a senior midwife AKA The Honest Midwife with extensive experience in maternal and infant care. Each product undergoes an initial review to assess its safety standards, usability features, and overall quality. Only those meeting these high standards advance to the next phase of testing.
Real-World Testing by Parents
To ensure a well-rounded assessment, our judging process involves new and expectant parents who actively participate in product trials.
Community Insights
Beyond individual testers, we engage with a broader audience through social media polls and consider customer feedback from platforms like Google and Trustpilot. This holistic approach ensures a comprehensive evaluation from both professional and consumer perspectives.
Supporting a Good Cause
Proceeds raised from the resale of samples sent to us help fund free and easily accessible antenatal classes that have now supported over 120,000 parents across the UK.
TAKE A LOOK AT THIS YEARS WINNERS
Best on Wheels
Best Travel System
The Best Travel System Award recognises the best travel systems that combine safety, convenience, and comfort for both you and your baby. The winner in this category excel in quality, ease of use, and innovative features, making journeys with little ones smoother and more enjoyable.
Best Off-Roader
The Best Off-Road Pushchair category celebrates the most reliable and durable pushchairs designed for adventures beyond the pavement. Only off-roaders that excel in navigating rough terrains and ensure safety and comfort are worthy of The Honest Midwife Award.
Best Double Buggy
Whether transporting twins or siblings of different ages The Best Double Pushchair Award recognises the top-performing pushchairs designed to accommodate two children comfortably and safely. The winners excel in functionality, ease of use, and adaptability.
Best Pushchair Accessory
The Best Pushchair Accessory Award looked the most innovative and practical add-ons that could enhance an outing with your baby. This award is given to accessories that stand out for their ability to make everyday outings with children more comfortable and enjoyable for parents and riders!
Best Travel / Compact Stroller
This category celebrates strollers that have wowed in portability, ease of use, and functionality. Catering specifically for those with a "Have baby will travel" mindset. These strollers are recognised for their lightweight design, compact folding capabilities, and ease of manoeuvrability.
Best Car Seat
The Best Car Seat award for expectant parents recognises car seats that excel in safety, comfort, and ease of use and, most importantly safety. Our chosen winners have excelled in comfort and design and will give you peace of mind whenever you are on your travels.
